People in cities all over the World shop in supermarkets. who decides what you buy in the supermarket? Do you decide? Does the supermarket decide
When you enter the supermarket , you see shelves full of food. you walk in aisles between the shelves. you push a shopping cart and put your food in it
You probably hear soft , slow music as you walk along the aisles. If you hear fast music , you walk quickly. The supermarket plays slow music. You walk slowly and have more time to buy things.
Maybe you go to the meat department first. There is some meat on sale , and you want to find it. The manager of the supermarket knows where customers enter the meat department. The cheaper meat is at the other end of the meat department , away from where the customers enter. You have to walk by all the expensive meat before you find the cheaper meat. Maybe you will buy some of the expensive meat instead of the meat on sale
The dairy department sells milk and milk products such as butter and cheese. Many customers like milk that has only a little butterfat in it. One store has three different containers of low fat milk. One says " 1 percent (1%) fat " on the container. The second says " 99 percent (99%) fat free. " The third says " Low Fat " in big letters and " 1% " in small letters. As you can see, all the milk has the same amount of fat. The milk is all the same. The amount of milk in each container is also the same. However, in this store the three containers of milk cost three different amounts of money. Maybe the customer will buy the milk that costs the most
Most of the food in supernarkets is very attractive. It all says " Buy me! " to the customers. The expensive meat says " Buy me! " as you walk bye. The expensive milk container says " Buy me! I have less fat. " The supermarket tells you what to buy
Source : Concepts and Comments